One Fundamental Thing You Should Learn To Survive This Era

I read this story once that said that in the 60’s when the Russians and Americans where competing to get the first man to the moon, the American astronauts discovered that their pens didn’t work in space. They couldn’t write because there was no gravity to pull the ink out onto the paper. So NASA spent thousands of US dollarsto invent an anti-gravity pen. Their Russian counterparts simply used a pencil...

How much truth there is to this story I have not determined, but it is useful in describing the fine difference between efficiency and effectiveness. Knowledge that is proving to be fundamental in surviving this day and age where living in.

Some clarification: Efficiency means making the most out of limited resources. Effectiveness relates to how close something came to its goal.

You can be efficient without being effective when you spend hours creating an extensive folder system in your Inbox instead of answering your e-mails or if you rearrange all your sales leads instead of calling them. You’re being very organised, but you have not moved yourself closer to your goal of answering your e-mails or making sales.

You can of course also be effective without being efficient. From our story above we can see that the Americans were effective - they did manage to invent a ‘space pen’ and write in space - but at what cost? The more efficient solution was the use of a pencil.

Efficiency and effectiveness is however not a case of the one vs the other. It is about finding balance and about being effective in the most efficient manner possible. In an era where both time and money is valued higher than ever before, it will be to our benefit to train ourselves to attain this goal.

The simplest way in which to do this is to set yourself a reminder to go off at set intervals during your workday. Perhaps initially every 2 hours, then every 4 hours (2 – 4 times per day) asking yourself: “Am I doing busyness or business?”

It won’t be long until the mindset has infiltrated the way you execute daily tasks, do long-term planning and even decide which social responsibilities you take on. All to the aim of maximizing the impact you have on the world and ensuring you spend your time on the things that are most valuable to you.

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How toGet into ‘The Zone’ and Spend Most of Your Time There

You market your business to clients for 8 hours straight; yet when you have to write the ‘About Us’ section for your website, you’re at a loss for words? Or you devise excellent strategies for your business’s future, but when you have to capture the past month’s financial data you feel absolutely drained?Does this sound familiar?

Your Strength Zone – What Is It?

There are certain tasks that you excel at more than others. You enjoy doing them and in fact it comes so naturally to you that it doesn’t feel like work at all. Then there are tasks that drain your energy to no end. Even if the tasks are simple you dread completing them.

When you are busy with those activities that energise and excite you, you are operating in your Strength Zone. In this zone you will:

Be happier

Be more productive

Deliver high-quality work

Increase your impact

Build something sustainable

When you are spending most of your time functioning in your Strength Zone, you will be more productive and deliver better quality work and consequently you will have maximum impact in your business, your community, the world!

Your Strength Zone – How to Stay There

Our resources are finite. We don’t have unlimited time and unlimited energy and the sooner we embrace this fact and work around it, the better off we’ll be.

The good news is that different people have different Strength Zones and many of those activities that drain your energy actually energise someone else. The key here is to partner with people who enjoy those tasks that you don’t. This allows you to focus on what you’re good at and someone else to take care of the things you’re not so good at. It allows you to spend the majority of your time in your Strength Zone.

You increase your impact by letting go and letting others help you. Heaven knows the world needs good influence. The world needs what you can contribute maximally. Achieve it through delegating, outsourcing, partnering, begging... whichever way you choose, just start doing it!